> ## Documentation Index
> Fetch the complete documentation index at: https://docs.paranexum.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding Analytics

> Learn how to interpret your Paranexum analytics data

## Ad Analytics Metrics

<CardGroup cols={2}>
  <Card title="Ad Clicks" icon="arrow-pointer">
    The total number of times users have clicked on your ads. Each click represents a potential customer engaging with your advertisement.
  </Card>

  <Card title="Impressions" icon="eye">
    The number of times your ads have been displayed to users. This metric shows your ad's total visibility across partner sites.
  </Card>

  <Card title="Cost Per Click (CPC)" icon="dollar-sign">
    The average amount you pay when someone clicks on your ad. Lower CPC means more cost-effective advertising.
  </Card>

  <Card title="Click-Through Rate (CTR)" icon="percent">
    The percentage of impressions that resulted in clicks. Calculated as (Clicks ÷ Impressions) × 100. A higher CTR indicates more engaging ads.
  </Card>
</CardGroup>

## Site Analytics Metrics

<CardGroup cols={2}>
  <Card title="Bounce Rate" icon="arrow-right-arrow-left">
    The percentage of visitors who leave your site after viewing only one page. A lower bounce rate typically indicates more engaging content.
  </Card>

  <Card title="Average Session Duration" icon="clock">
    The average time users spend on your site per visit. Longer sessions usually suggest more engaged visitors exploring your content.
  </Card>

  <Card title="Unique Visitors" icon="users">
    The number of individual users who have visited your site. Each user is counted only once, regardless of how many times they visit.
  </Card>

  <Card title="Outbound Clicks" icon="arrow-up-right-from-square">
    The number of clicks from your site to partner sites. This metric helps measure the reciprocal value you provide to partners.
  </Card>
</CardGroup>

## Geographic Data

<Card title="Top Locations" icon="globe">
  Shows the geographical distribution of your visitors by country, helping you understand where your audience is located. Percentages indicate the proportion of total traffic from each country.
</Card>

<Note>
  All metrics are updated in real-time to provide the most current view of your advertising performance and site engagement.
</Note>