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Ad Analytics Metrics

Ad Clicks

The total number of times users have clicked on your ads. Each click represents a potential customer engaging with your advertisement.

Impressions

The number of times your ads have been displayed to users. This metric shows your ad’s total visibility across partner sites.

Cost Per Click (CPC)

The average amount you pay when someone clicks on your ad. Lower CPC means more cost-effective advertising.

Click-Through Rate (CTR)

The percentage of impressions that resulted in clicks. Calculated as (Clicks ÷ Impressions) × 100. A higher CTR indicates more engaging ads.

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Site Analytics Metrics

Bounce Rate

The percentage of visitors who leave your site after viewing only one page. A lower bounce rate typically indicates more engaging content.

Average Session Duration

The average time users spend on your site per visit. Longer sessions usually suggest more engaged visitors exploring your content.

Unique Visitors

The number of individual users who have visited your site. Each user is counted only once, regardless of how many times they visit.

Outbound Clicks

The number of clicks from your site to partner sites. This metric helps measure the reciprocal value you provide to partners.

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Geographic Data

Top Locations

Shows the geographical distribution of your visitors by country, helping you understand where your audience is located. Percentages indicate the proportion of total traffic from each country.

All metrics are updated in real-time to provide the most current view of your advertising performance and site engagement.

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